Beyond revenue: key loyalty metrics BI can track When evaluating loyalty program success, revenue alone tells only part of the story. A spike in sales… Read More »How to analyze and optimize loyalty program performance with BI tools
Why loyalty must work across every touchpoint Customer journeys today are complex. A shopper may start by browsing online, compare prices in an app, visit… Read More »The power of omnichannel loyalty: a customer journey approach
Why points alone aren’t enough anymore Points-based customer loyalty programs once dominated retail. Shoppers earned points, redeemed discounts, and the cycle continued. But today, points… Read More »Beyond points: 6 creative loyalty reward ideas that work
The Data Dilemma: From Janitor to Strategist In today’s fast-paced marketing landscape, many professionals find themselves overwhelmed by the sheer volume of data. A Forbes… Read More »Still Managing Data Manually? Discover the Power of Micro-Moments
Because discounts don’t create advocates — experiences do. The Loyalty We’re Settling For Many brands think loyalty is a matter of math. Offer 10% off.… Read More »Why Emotional Loyalty Matters
