Loyalty today isn’t just about transactions, it’s about emotions. While traditional programs reward customers for what they buy, emotional loyalty rewards them for why they… Read More »Why emotional loyalty is the future of brand growth
Scaling a loyalty program for one store is challenging enough, but for a retail chain with dozens or even hundreds of locations, it can feel… Read More »How retail chains can scale loyalty programs with automation
Even the most well-intentioned loyalty programs can underperform. Brands invest in design, rewards, and promotions, yet members disengage, redemptions drop, and retention goals remain unmet.… Read More »5 common loyalty mistakes and how to fix them
Beyond revenue: key loyalty metrics BI can track When evaluating loyalty program success, revenue alone tells only part of the story. A spike in sales… Read More »How to analyze and optimize loyalty program performance with BI tools
Why loyalty must work across every touchpoint Customer journeys today are complex. A shopper may start by browsing online, compare prices in an app, visit… Read More »The power of omnichannel loyalty: a customer journey approach
